Jeremy Ralston
Digital Marketing Manager, Marketing Technologist, and Email Developer focused on AI-powered automation and measurable growth.
I build fast, brand-accurate campaigns and durable systems. Email, web, SEO, analytics, automation, and structured data.
Open to remote or hybrid roles near Quakertown, PA
What I do
- Build AI-assisted workflow automation for marketing operations
- Develop hand-coded responsive email campaigns (Parcel.io, MJML, HTML/CSS)
- Create mobile-first landing pages and microsites
- Implement structured data (schema) to improve SEO and AI answer visibility
- Produce automated reporting and KPI narratives (GA4, Looker Studio, Excel)
- Translate technical performance data into executive-ready insights
About
My father sparked my journey into technology by teaching me to type commands into our Commodore 64. Watching something meaningful happen on screen from a simple line of text taught me the relationship between logic and creativity. That idea has stayed with me and it still guides how I work today.
I bring that mindset into my career as a digital craftsman. I care about form and function equally. I love when clean design and elegant code come together to create an intuitive experience. Whether I am building an automated system or hand-coding a pixel-perfect email, I rely on strong design principles so the end result is technically sound, visually coherent, and easy to use.
Generative AI is the most transformative tool in my kit right now. I do not see it as a replacement for skill. I use it as a practical partner to debug faster, explore options, and build better systems with fewer wasted cycles.
Core Strengths
AI + Workflow Automation
Design and implement automated workflows that reduce manual effort and improve consistency across marketing operations.
Email Strategy + Development
Build responsive, accessible email campaigns using Parcel.io, Mailchimp, and Constant Contact. Hand-code when precision matters.
Front-End Web + Landing Pages
Create mobile-first landing pages and microsites that convert. Clean HTML, CSS, and minimal JavaScript.
Structured Data + SEO
Implement schema markup to improve search visibility and enable AI-powered answer boxes. Technical SEO that works.
Analytics + Automated Reporting
Transform raw data into actionable insights. Build automated reporting systems using GA4, Looker Studio, and Excel.
Cross-Functional Leadership
Bridge technical and business teams. Translate requirements into working solutions that serve both strategy and execution.
Case Studies
All examples use sanitized data and generalized workflows. Proprietary details omitted.
Automated Reporting Workflow
Challenge
Monthly reporting required manual data collection from multiple sources, resulting in 8+ hours of repetitive work and inconsistent formatting.
Process
Designed an automated workflow that pulls data from GA4, email platforms, and CRM systems. Built custom scripts to format and compile reports with consistent branding and narrative insights.
Result
Reporting time reduced from 8 hours to 30 minutes. Reports now include automated KPI narratives and visualizations that highlight key trends and anomalies.
Key Metrics
- Time saved: 7.5 hours per month
- Consistency: 100% standardized format
- Accuracy: Automated validation reduces human error
Tools
Google Analytics 4, Looker Studio, Excel, Python scripts, Generative AI for narrative generation
Email Campaign Development System
Challenge
Monthly email campaigns required custom HTML development for each deployment, leading to inconsistent rendering and time-intensive manual coding.
Process
Created a modular email template system using MJML and Parcel.io. Built reusable components that maintain brand consistency while allowing flexible content updates. Implemented responsive design patterns that work across all major email clients.
Result
Campaign development time reduced by 60%. All emails now render consistently across devices and email clients. Template system enables non-technical team members to update content without breaking layouts.
Key Metrics
- Development time: Reduced from 4 hours to 1.5 hours per campaign
- Client compatibility: 95%+ rendering consistency
- Reusability: 12 modular components in library
Tools
MJML, Parcel.io, HTML/CSS, Mailchimp, Constant Contact, Email testing tools
Structured Data Implementation for Local SEO
Challenge
Multiple location websites lacked structured data, limiting visibility in local search results and AI-powered answer boxes.
Process
Audited existing schema implementation and identified gaps. Implemented LocalBusiness schema with accurate NAP (Name, Address, Phone) data across all locations. Added Service and Review schema where applicable. Validated all markup using Google's Rich Results Test.
Result
Improved local search visibility and eligibility for rich snippets. Structured data now enables AI search engines to surface accurate business information in answer boxes.
Key Metrics
- Schema coverage: 100% of locations
- Validation: All markup passes Google validation
- Rich results: Eligible for local pack and answer boxes
Tools
Schema.org markup, Google Rich Results Test, Google Search Console, JSON-LD
Portfolio
Screenshots and examples are sanitized. Detailed walkthroughs available upon request.
Automated Specials Landing Page Generator
- Reduced landing page creation time from 2 hours to 5 minutes
- Consistent branding and structure across all pages
- Automated deployment with version control
Tools: HTML, CSS, JavaScript, Git, Static site generator
Client data sanitized
Hand-Coded Monthly Email Program
- Responsive design across all major email clients
- Modular template system for consistent branding
- Accessibility compliance (WCAG 2.1 AA)
Tools: MJML, Parcel.io, HTML/CSS, Mailchimp
Client data sanitized
AI-Assisted Reporting Workflow
- Automated data collection from multiple sources
- AI-generated narrative insights and recommendations
- Executive-ready visualizations and summaries
Tools: Python, GA4, Looker Studio, ChatGPT API, Excel
Client data sanitized
Schema Implementation for Local SEO and AI Search
- Implemented LocalBusiness schema across 15+ locations
- Improved eligibility for rich snippets and answer boxes
- Validated markup for all locations
Tools: Schema.org, JSON-LD, Google Search Console
Client data sanitized
Mobile-First Campaign Landing Pages
- Mobile-optimized layouts with fast load times
- A/B testing framework for conversion optimization
- Integrated analytics and conversion tracking
Tools: HTML, CSS, JavaScript, GA4, Google Optimize
Client data sanitized
Multimedia Creative and Voiceover Campaigns
- Video production and editing for digital campaigns
- Professional voiceover recording and mixing
- Multi-format asset delivery for various platforms
Tools: Adobe Premiere Pro, Adobe After Effects, Audio editing software
Client data sanitized
What I suggest featuring
- Before/after workflow diagrams
- Responsive email module demo
- Blurred dashboard visuals
- Schema pattern explanation
- Short narrated walkthrough video (optional)
- Clean email HTML snippet
Experience
The Thompson Organization
Senior Digital Strategist & Marketing Lead
2013–Present
Multi-rooftop strategy, email and web development, automation, schema, KPIs, Focus CRM, OEM compliance
Sitecats Web Development
Web Developer
Front-end development, client site maintenance, responsive design implementation
ECRI Institute
Digital Marketing Specialist
Email marketing, content management, analytics reporting
Merck & Co.
Contractor
Digital marketing support, campaign execution
Skills & Tools
- Generative AI (ChatGPT, Gemini, Claude)
- Workflow Automation / Process Improvement
- Email Marketing + Development
- Analytics + Reporting
- Structured Data / Schema
- Front-End (HTML, CSS, JS basics)
- Focus CRM (HubSpot legacy)
- Adobe Creative Cloud
- Paid media optimization
- OEM Co-op Compliance
Education
A.A. Business Management (In Progress)
Bucks County Community College
Contact
Let's build something that works harder than the effort it takes to maintain.